Abstract:

This paper puts forward the concept of "new agricultural products" and "pull supply chain", discusses four main modes of agricultural products supply chain, and puts forward that agricultural products supply chain enters the era of digital supply chain; summarizes 11 main contents of digital agricultural product supply chain, and summarizes the essence of digital transformation of agricultural product supply chain as "all business digitization, all digital industry, all business speak with numbers". This paper analyzes the problems existing in the supply chain of digital agricultural products, discusses the development trend of "pull supply chain" of digital agricultural products, and sums it up as "pull supply chain" trend, scale trend, intelligent trend, social trend, integration trend, internationalization trend, standardization trend, green trend, etc. Finally, it puts forward some policy suggestions for the development of digital agricultural products "pull supply chain" in the post epidemic period, such as: (1) establishing the concept of "safety, health, green and ecology"; (2) continuing to find markets for unsalable agricultural products in production areas; (3) continuing to provide new services for the consumption of agricultural products; (4) continuing to seek new paths to explore the development of industries in poor areas; (5) continuing to innovate cross-border paths for characteristic agricultural products; (6) continuing to accelerate the construction of "pull supply chain". It also selects the "Pinghu model" of digital agricultural cooperative alliance, Ali model of digital agricultural base construction, Jingdong model of digital farm and pinduoduo model of AI distributed.

Key words: new agricultural, products digital agricultural products, pull supply chain, business digitalization