农业领域是大数据产生和应用的重要领域之一，推动大数据在农业农村领域的应用创新，是加快推进农业现代化、全面建成小康社会的迫切需要。“十三五”以来，湖北省高度重视农业农村大数据发展，推动信息技术和智能装备在农业领域的示范应用，促进农业信息化与农业现代化融合发展。湖北省农业农村大数据信息基础设施逐步完善，大数据技术应用深度融合，信息进村入户工作全面推进，农业监管信息化水平不断提升。同时，湖北省农业农村大数据发展也暴露出基础数据库缺乏、数据标准缺乏、农业应用平台（系统）缺乏、信息基础设施保障能力不足等问题。要实现湖北省农业农村大数据的健康可持续发展，基础是“数据”，关键在“服务”，需形成“以服务换数据，以数据促服务”的建设格局：以为各类涉农主体提供所需服务为手段，采集农业全产业链各环节原始数据；同时，通过对数据的分析、挖掘，向各类涉农主体提供更精准的服务，提升服务体验。基于湖北省农业农村大数据发展现状和问题，围绕建设思路，提出推进湖北农业农村大数据发展的建议，即推进农业农村大数据发展的顶层设计工作，加快农业农村大数据系列标准制定步伐，加快农业农村大数据相关成果的转化，制定湖北农业农村大数据发展配套政策。

Agriculture is an important field for big data generation and application, and promoting the application of big data in agricultural and rural areas is urgently needed to accelerate agricultural modernization and provide food security. Since the 13th Five-Year Plan, Hubei Province has attached great importance to the development of big data in agricultural and rural areas, promoted the application of information technology and intelligent equipment in agriculture, and facilitated the integrated development of agricultural information and agricultural modernization. The information infrastructure for big data in agricultural and rural areas of Hubei Province has gradually improved, the application of big data technology has been deeply integrated, the concept of “Information into the Village” has been comprehensively promoted, and the level of agricultural supervision has been constantly improved. However, the development of agricultural and rural big data in Hubei Province has also exposed problems, such as the lack of basic databases, data standards, and agricultural application platforms (systems), as well as insufficient information-related infrastructure. To realize the sustainable development of agricultural and rural big data in Hubei Province, the foundation is “data”, and the key is “service” .It is necessary to form a construction pattern of “service for data and data for service” by providing necessary services to various agriculture-related subjects for the purpose of collecting original data of all kinds throughout the agricultural industry. Additionally, through analyses and data mining, services can be improved. This paper provides suggestions for promoting Hubei agriculture and rural big data development. Key points include the promotion of top-level agricultural and rural big data development-related designs; the accelerated formulation of standards for agriculture and rural big data; the accelerated transformation of agricultural and rural big data-related achievements; and the formulation of supporting policies for Hubei agricultural and rural big data development.