随着社会发展和进步，消费者对果蔬产品质量要求越来越高，安全、新鲜、营养、好吃等都成为消费者选购果蔬产品的重要指标。果蔬冷链追溯体系是基于冷链技术和追溯技术的综合性体系建设，对提升果蔬质量、新鲜度具有重要应用。中国在果蔬冷链建设和追溯建设方面均起步较晚，虽然近年来发展较快，但在市场应用方面与发达国家仍有差距。果蔬冷链追溯是集成冷链技术和追溯技术的综合性应用模式，应用过程需进行追溯信息采集和追溯方案设计。信息采集需采集果蔬冷链关键控制点和果蔬追溯基本点，其中冷链控制关键点研究与确定是信息采集的基础，是果蔬冷链追溯体系与其他农产品追溯体系的重要区别；追溯方案设计以冷链为核心环节，涵盖种植、加工、流通、销售等果蔬产销全流程，分为物理层、数据层、逻辑层和交互层四个相对独立又相互联系的系统层级。本文通过对果蔬冷链追溯实现形式的研究分析，指出果蔬冷链追溯产业在法律法规体系、标准体系、技术水平、社会认可度、人才队伍等的建设方面存在问题，并依此提出健全法律法规体系、完善标准体系、推动技术发展、提高社会认可度、加强人才培养等5个方面的发展建议。最后，结合对果蔬冷链追溯发展现状的分析，指出未来中国果蔬冷链追溯进一步发展，必将更好满足人民对声好生活的向往。

With the development and progress of society, consumers have higher and higher requirements for the quality of fruit and vegetable products. Safety, freshness, nutrition and delicious food have become important indicators for consumers to buy fruit and vegetable products. The fruit and vegetable cold chain traceability system is a comprehensive system construction based on the cold chain technology and Traceability Technology, which has an important application in improving the quality and freshness of fruits and vegetables. China started relatively late in the construction of fruit and vegetable cold chain and traceability. Although it has developed rapidly in recent years, there is still a gap between China and developed countries in market application. Fruit and vegetable cold chain traceability is a comprehensive application mode integrating cold chain technology and Traceability Technology, whose application process requires traceability information collection and traceability scheme design. Information collection needs to collect the key control points of the cold chain of fruits and vegetables and the basic points of the traceability of fruits and vegetables. The research and determination of the key control points of the cold chain is the basis of information collection and an important difference between the cold chain traceability system of fruits and vegetables and the traceability system of other agricultural products; The traceability scheme design takes the cold chain as the core link, covering the whole process of fruit and vegetable production and marketing such as planting, processing, circulation and sales. It is divided into four relatively independent and interrelated system levels: physical layer, data layer, logic layer and interaction layer. Based on the research and analysis of the realization form of the fruit and vegetable cold chain traceability, this paper points out the problems existing in the construction of the law and regulation system, the standard system, the technical level, the social recognition and the talent team of the fruit and vegetable cold chain traceability industry, and puts forward five development suggestions, including perfecting the law and regulation system, perfecting the standard system, promoting the technological development, improving the social recognition and strengthening the talent training. Finally, in view of the analysis of the current development of the fruit and vegetable cold chain traceability, it is indicated that the further development of the fruit and vegetable cold chain traceability in China will better meet the people's yearning for a sound life in the long run.