数字乡村服务站在提升乡村人口数字服务和推动农业增效、农民增收、农村增活力方面发挥了重要作用。本文基于对北京、河北、山东、重庆、四川等地的实地调研，总结分析了乡村便民服务的需求现状及存在的问题。研究表明，当前乡村便民服务需求多样且复杂，主要包括产业服务、金融服务、政务服务和综合服务，服务站建设运行中存在选址布局不合理、服务内容有限、环境人员参差不齐、数据融合应用不够等问题。本文从应对服务多样化、个性化和可持续角度出发，针对选址布局、服务内容、运营机制、人员保障、资金保障和数据共享等提出了政策建议。

Digital rural service stations play a pivotal role in enhancing digital service accessibility for rural populations while driving agricultural efficiency, increasing farmer incomes, and revitalizing rural communities. Drawing on field investigations conducted in Beijing, Hebei, Shandong, Chongqing, and Sichuan, this study systematically analyzes the current demand patterns and operational challenges of rural community services. The research reveals multifaceted service demands encompassing industrial services, financial services, government affairs services, and comprehensive social services. Key operational deficiencies identified include irrational site selection, limited service offerings, inconsistent staff qualifications, and insufficient data integration and application. To address service diversification, personalization, and sustainability imperatives, this paper proposes policy recommendations targeting six critical dimensions: spatial planning optimization, service portfolio expansion, operational mechanism innovation, personnel capacity building, financial sustainability frameworks, and cross-sectoral data sharing mechanisms.