大食物观下我国居民对替代蛋白食物的态度与消费意愿调查数据集

doi:10.19788/j.issn.2096-6369.100068

农业大数据学报 ›› 2026, Vol. 8 ›› Issue (1): 135-140.doi: 10.19788/j.issn.2096-6369.100068

• 数据资源 • 上一篇

大食物观下我国居民对替代蛋白食物的态度与消费意愿调查数据集

闵师(), 张少春, 宋龙^*(), 杨敏达

华中农业大学经济管理学院，武汉 430070

收稿日期:2025-07-29 接受日期:2025-09-01 出版日期:2026-03-26 发布日期:2026-04-01
通讯作者: 宋龙，E-mail：songlong@webmail.hzau.edu.cn。
作者简介:闵师，E-mail：min@mail.hzau.edu.cn。
作者分工与贡献
闵师，总体方案设计与论文撰写。
张少春、杨敏达，数据收集及质量控制、数据校对。
宋龙，数据整理与分析。
基金资助:
国家社科基金重大项目“新形势下我国粮食安全战略问题研究”(22&ZD079)

A Survey Dataset on the Attitudes and Consumption Intentions of Chinese Residents Towards Alternative Protein Foods Under the Perspective of Big Food

MIN Shi(), ZHANG ShaoChun, SONG Long^*(), YANG MinDa

College of Economics and Management, Huazhong Agricultural University, Wuhan 430070, China

Received:2025-07-29 Accepted:2025-09-01 Published:2026-03-26 Online:2026-04-01

摘要/Abstract

摘要：

在全球粮食安全和营养不良问题依然十分严峻的背景下，践行大食物观，探索和推广替代蛋白食物对食品产业和人类社会可持续发展具有深远意义。本数据集旨在揭示我国消费者对替代蛋白食物的态度与消费意愿。数据集基于三次网络调研，涵盖了消费者对人造肉的态度与消费意愿，对可食用昆虫的消费行为、接受程度与偏好等多个维度的信息。通过对该数据集的分析，以期为替代蛋白食品生产企业提供市场洞察，为相关政策制定者提供经验证据与决策依据。

数据摘要：

项目	描述
数据库（集）名称	大食物观下我国居民对替代蛋白食物的态度与消费意愿调查数据集
所属学科	农业科学
研究主题	食品
数据时间范围	2020—2022年
数据类型与技术格式	.xlsx
数据库（集）组成	本数据集由三个表格构成，包含2020年消费者对人造肉了解程度与偏好，2022年消费者对人造肉态度与消费意愿，2022年消费者对昆虫食品态度、消费行为与消费意愿。
数据量	1.25 MB
主要数据指标	消费者ID、消费意愿
数据可用性	CSTR: 17058.11.sciencedb.agriculture.00032; https://cstr.cn/17058.11.sciencedb.agriculture.00032 DOI:10.57760/sciencedb.agriculture.00032; https://doi.org/10.57760/sciencedb.agriculture.00032
经费支持	国家社科基金重大项目“新形势下我国粮食安全战略问题研究”(22&ZD079)。

关键词: 大食物观, 替代蛋白, 消费意愿, 选择实验

Abstract:

Against the backdrop of persistent global challenges in food security and malnutrition, adopting the Big Food View and exploring alternative protein sources hold profound significance for the sustainable development of the food industry and human society. This dataset aims to reveal Chinese consumers’ attitudes and consumption intentions toward alternative protein foods. It is based on three rounds of online surveys and includes multidimensional information on consumer attitudes and willingness to consume cultured meat, as well as consumption behaviors, acceptance levels, and preferences regarding edible insects. The analysis of this dataset is expected to provide market insights for alternative protein food producers and serve as empirical evidence and a decision-making reference for policymakers.

Data summary:

Item	Description
Dataset Name	A Survey Dataset on the Attitudes and Consumption Intentions of Chinese Residents towards Alternative Protein Foods under the Perspective of Big Food
Specific subject area	Agricultural science
Research topic	Food
Time range	2020—2022
Data types and technical formats	.xlsx
Dataset structure	This dataset consists of three tables, containing consumers' knowledge and preferences regarding plant-based meat in 2020, consumers' attitudes and purchase intentions toward plant-based meat in 2022, and consumers' attitudes, consumption behaviors, and purchase intentions regarding insect-based foods in 2022.
Volume of dataset	1.25 MB
Key index in dataset	Consumer ID, willingness to spend
Data accessibility	CSTR: 17058.11.sciencedb.agriculture.00032; https://cstr.cn/17058.11.sciencedb.agriculture.00032 DOI:10.57760/sciencedb.agriculture.00032; https://doi.org/10.57760/sciencedb.agriculture.00032
Financial support	National Social Science Foundation of China (22&ZD079).

Key words: big food perspective, alternative proteins, consumer willingness, choice experiment

闵师, 张少春, 宋龙, 杨敏达. 大食物观下我国居民对替代蛋白食物的态度与消费意愿调查数据集[J]. 农业大数据学报, 2026, 8(1): 135-140.

MIN Shi, ZHANG ShaoChun, SONG Long, YANG MinDa. A Survey Dataset on the Attitudes and Consumption Intentions of Chinese Residents Towards Alternative Protein Foods Under the Perspective of Big Food[J]. Journal of Agricultural Big Data, 2026, 8(1): 135-140.

图/表 1

参考文献 13

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大食物观下我国居民对替代蛋白食物的态度与消费意愿调查数据集

A Survey Dataset on the Attitudes and Consumption Intentions of Chinese Residents Towards Alternative Protein Foods Under the Perspective of Big Food

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