Journal of Agricultural Big Data >
A Survey Dataset on the Attitudes and Consumption Intentions of Chinese Residents Towards Alternative Protein Foods Under the Perspective of Big Food
Received date: 2025-07-29
Accepted date: 2025-09-01
Online published: 2026-04-01
Against the backdrop of persistent global challenges in food security and malnutrition, adopting the Big Food View and exploring alternative protein sources hold profound significance for the sustainable development of the food industry and human society. This dataset aims to reveal Chinese consumers’ attitudes and consumption intentions toward alternative protein foods. It is based on three rounds of online surveys and includes multidimensional information on consumer attitudes and willingness to consume cultured meat, as well as consumption behaviors, acceptance levels, and preferences regarding edible insects. The analysis of this dataset is expected to provide market insights for alternative protein food producers and serve as empirical evidence and a decision-making reference for policymakers.
Data summary:
| Item | Description |
|---|---|
| Dataset Name | A Survey Dataset on the Attitudes and Consumption Intentions of Chinese Residents towards Alternative Protein Foods under the Perspective of Big Food |
| Specific subject area | Agricultural science |
| Research topic | Food |
| Time range | 2020—2022 |
| Data types and technical formats | .xlsx |
| Dataset structure | This dataset consists of three tables, containing consumers' knowledge and preferences regarding plant-based meat in 2020, consumers' attitudes and purchase intentions toward plant-based meat in 2022, and consumers' attitudes, consumption behaviors, and purchase intentions regarding insect-based foods in 2022. |
| Volume of dataset | 1.25 MB |
| Key index in dataset | Consumer ID, willingness to spend |
| Data accessibility | CSTR: 17058.11.sciencedb.agriculture.00032; https://cstr.cn/17058.11.sciencedb.agriculture.00032 DOI:10.57760/sciencedb.agriculture.00032; |
| Financial support | National Social Science Foundation of China (22&ZD079). |
MIN Shi , ZHANG ShaoChun , SONG Long , YANG MinDa . A Survey Dataset on the Attitudes and Consumption Intentions of Chinese Residents Towards Alternative Protein Foods Under the Perspective of Big Food[J]. Journal of Agricultural Big Data, 2026 , 8(1) : 135 -140 . DOI: 10.19788/j.issn.2096-6369.100068
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