2024年河南省农村教育投入与消费偏好调查统计数据集

doi:10.19788/j.issn.2096-6369.100069

摘要/Abstract

摘要：

教育支出日益成为农村家庭消费结构中的重要组成部分，其后蕴含着家庭对人力资本投资的策略选择与消费观念的转变。为深入了解农村居民在教育投入与消费偏好方面的真实状况，研究团队于2024年6－7月在河南省5个县15个乡镇开展了大规模入户问卷调查，形成了2024年河南省农村教育投入与消费偏好调查统计数据集。该问卷涵盖了家庭人口与收入信息、教育支出结构、线上教育使用情况、教育观念与焦虑感知等多个维度，共回收问卷3 169份，经缺失值与逻辑一致性审查后剔除67份，最终保留有效样本3 102份。问卷设计结合专家访谈与文献调研，数据采集过程中采用实地入户访问与随机抽样相结合，并通过双录入校验、异常值剔除和逻辑一致性审查等方式严格控制质量。与以往侧重宏观统计的研究不同，本数据集在微观层面揭示了农村家庭教育支出行为、消费偏好选择及教育焦虑特征，为实证检验“教育支出挤出效应”、探讨线上教育对教育公平的作用机制、分析不同收入群体的消费差异提供了坚实的数据支撑。同时，该数据集也为教育资源精准配置、农村家庭教育负担评估及数字教育产品推广提供了实践参考。

数据摘要：

项目	描述
数据集名称	2024年河南省农村教育投入与消费偏好调查统计数据集
所属学科	农业经济管理，农业社会学
研究主题	农村教育支出行为与家庭消费偏好结构
数据时间范围	2024年6月至7月
数据地理空间覆盖	中国河南省中牟县、延津县、商水县、卢氏县、淮滨县下辖15个乡镇
数据类型与格式	.xlsx
数据库（集）组成	数据集包含1个原始主数据文件及多个处理衍生文件，覆盖3102户农村家庭的结构化问卷数据，变量数超过150项。
数据量	462.29 KB
主要数据指标	家庭人口信息，年收入结构，教育支出构成与阶段分布，线上教育使用频率与支出水平，教育观念与焦虑评分，消费偏好排序，政策认知等。
数据可用性	CSTR:17058.11.sciencedb.agriculture.00287; https://cstr.cn/17058.11.sciencedb.agriculture.00287 DOI:10.57760/sciencedb.agriculture.00287; https://doi.org/10.57760/sciencedb.agriculture.00287

关键词: 农村家庭, 教育支出, 消费偏好, 教育观念, 入户问卷调查, 数据集

Abstract:

Educational expenditure has increasingly become an important component of rural household consumption structures, reflecting strategic choices in human capital investment and shifts in consumption perceptions. To gain an in-depth understanding of the actual situation of rural residents in terms of educational investment and consumption preferences, our research team conducted a large-scale household survey from June to July 2024 in 15 townships across five counties in Henan Province, resulting in the creation of the 2024 Henan Province Rural Education Investment and Consumption Preference Statistical Dataset. The questionnaire covered multiple dimensions, including household demographics and income, the structure of educational expenditures, online education usage, educational perceptions, and anxiety awareness. A total of 3,169 questionnaires were collected, of which 67 were excluded after checks for missing values and logical consistency, leaving 3,102 valid samples. The survey design was informed by expert interviews and literature reviews, and data collection was carried out through on-site household visits combined with random sampling, with strict quality control measures such as double-entry verification, outlier elimination, and logical consistency checks. Unlike previous studies focusing primarily on macro-level statistics, this dataset reveals at the micro level the educational expenditure behaviors, consumption preference choices, and anxiety characteristics of rural households. It provides solid empirical support for testing the applicability of the “education expenditure crowding-out effect,” examining the role of online education in promoting educational equity, and analyzing consumption differences across income groups. At the same time, the dataset offers practical references for the targeted allocation of educational resources, the assessment of rural household educational burdens, and the promotion of digital education products.

Data summary:

Items	Description
Dataset name	2024 Henan Province Rural Education Investment and Consumption Preference Survey Statistical Dataset
Discipline	Agricultural Economics and Management; Rural Sociology
Research topic	Rural educational expenditure behavior and household consumption preference structure
Data time range	June to July, 2024
Geospatial coverage	Fifteen townships under the jurisdictions of Zhongmu County, Yanjin County, Shangshui County, Lushi County, and Huaibin County, Henan Province, China
Data type and format	.xlsx
Dataset composition	The dataset includes one original primary data file and multiple processed derivative files, covering structured questionnaire data from 3102 rural households, with more than 150 variables.
Data volume	462.29 KB
Key data indicators	Household demographic information, annual income structure, composition and stage distribution of educational expenditures, frequency and expenditure levels of online education usage, education concepts and anxiety scores, consumption preference rankings, policy awareness, etc.
Data availability	CSTR:17058.11.sciencedb.agriculture.00287; https://cstr.cn/17058.11.sciencedb.agriculture.00287 DOI:10.57760/sciencedb.agriculture.00287; https://doi.org/10.57760/sciencedb.agriculture.00287

Key words: rural households, educational expenditure, consumption preference, educational perceptions, household survey, dataset

代佳敏, 艾丽菲热·吾甫尔, 张虹. 2024年河南省农村教育投入与消费偏好调查统计数据集[J]. 农业大数据学报, 2025, 7(4): 551-560.

DAI JiaMin, AILIFEIRE Wufuer, ZHANG Hong. 2024 Henan Province Rural Education Investment and Consumption Preference Survey Statistical Dataset[J]. Journal of Agricultural Big Data, 2025, 7(4): 551-560.

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参考文献 15

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县（市/区）	乡镇	样本数（份）
中牟县	雁鸣湖镇	183
	韩寺镇	209
	黄店镇	232
卢氏县	官道口镇	300
	杜关镇	235
	汤河乡	180
商水县	平店乡	223
	胡吉镇	171
	袁老乡	218
延津县	榆林乡	286
	胙城乡	264
	魏邱乡	196
淮滨县	台头乡	157
	谷堆乡	55
	马集镇	193
合计	15	3102

问卷模块	核心变量示例	变量类型	预期用途
人口与经济信息	家庭人口数、在读学生数、父母学历、家庭收入	定类、定量	样本特征描述
教育支出结构	教育总支出、支出占比、主要支出项目	定类、定量、多选	教育投入分析
线上教育使用	线上支出、是否购买APP、主要资源类型	定类、多选	数字教育研究
教育观念与焦虑	最关注因素、素质教育态度、焦虑程度	定类、有序定类	观念与心理分析

变量类别	变量名称	定义与测量口径	变量类型	选项/分级说明
教育支出	教育总支出	2024年度家庭教育总支出（不含补贴抵扣）	定量型	单位：元
	支出占比	教育总支出与家庭年收入之比	有序定类	<10%, [10-20)%, [20-30)%, [30-50)%, >50%
	主要支出项目	区分校内与校外支出	定类/多选	学费、校外辅导、兴趣班、书籍资料、线上课程、生活费用
教育焦虑与消费偏好	焦虑程度	家长教育焦虑水平	有序定类	无、轻度、中度、较强、极度
教育焦虑与消费偏好	消费偏好排序	家长在教育选择中的优先排序	有序定类	教学质量、价格、课程灵活性、口碑、距离便利度
线上教育	使用频率	每周线上教育使用次数	有序定类	0，1－2 次，3－4 次，≥5 次
线上教育	线上支出	硬件设备支出与课程购买支出	定量型	单位：元