大食物观下我国居民对替代蛋白食物的态度与消费意愿调查数据集

doi:10.19788/j.issn.2096-6369.100068

Abstract

Abstract:

Against the backdrop of persistent global challenges in food security and malnutrition, adopting the Big Food View and exploring alternative protein sources hold profound significance for the sustainable development of the food industry and human society. This dataset aims to reveal Chinese consumers’ attitudes and consumption intentions toward alternative protein foods. It is based on three rounds of online surveys and includes multidimensional information on consumer attitudes and willingness to consume cultured meat, as well as consumption behaviors, acceptance levels, and preferences regarding edible insects. The analysis of this dataset is expected to provide market insights for alternative protein food producers and serve as empirical evidence and a decision-making reference for policymakers.

Data summary:

Item	Description
Dataset Name	A Survey Dataset on the Attitudes and Consumption Intentions of Chinese Residents towards Alternative Protein Foods under the Perspective of Big Food
Specific subject area	Agricultural science
Research topic	Food
Time range	2020—2022
Data types and technical formats	.xlsx
Dataset structure	This dataset consists of three tables, containing consumers' knowledge and preferences regarding plant-based meat in 2020, consumers' attitudes and purchase intentions toward plant-based meat in 2022, and consumers' attitudes, consumption behaviors, and purchase intentions regarding insect-based foods in 2022.
Volume of dataset	1.25 MB
Key index in dataset	Consumer ID, willingness to spend
Data accessibility	CSTR: 17058.11.sciencedb.agriculture.00032; https://cstr.cn/17058.11.sciencedb.agriculture.00032 DOI:10.57760/sciencedb.agriculture.00032; https://doi.org/10.57760/sciencedb.agriculture.00032
Financial support	National Social Science Foundation of China (22&ZD079).

Key words: big food perspective, alternative proteins, consumer willingness, choice experiment

MIN Shi, ZHANG ShaoChun, SONG Long, YANG MinDa. A Survey Dataset on the Attitudes and Consumption Intentions of Chinese Residents Towards Alternative Protein Foods Under the Perspective of Big Food[J].Journal of Agricultural Big Data, 2026, 8(1): 135-140.

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References 13

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A Survey Dataset on the Attitudes and Consumption Intentions of Chinese Residents Towards Alternative Protein Foods Under the Perspective of Big Food

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